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Founded in 1908 in the East End of London by Morris Cooper, Lee Cooper is recognized as the "Original British Denim Brand." With over 115 years of heritage, the brand's identity is deeply rooted in the gritty, industrial architecture of East London. Their philosophy focuses on "Authentic London Style," blending rugged workwear origins with the cultural energy of British rock 'n' roll—having been a favorite label for icons like The Rolling Stones.